AllOneForm · Owner review
This set was rebuilt from evidence, not taste. Eighteen live sites — insurance-agency software neighbors and SMB-SaaS winners — were torn down page by page (hero, word count, screenshot dosage, pricing posture, motion, pitch completeness), the recurring winner patterns became a 100-point scorecard, and every variant below either survived that scorecard or was built to a named winner pattern. Each card shows its evidence.
Scores are research-pattern scores — how closely a variant matches what demonstrably works on those 18 homepages. They are not customer validation; the sell/flow tests come after you cut this to a top 5.
How to choose: the variants are ordered by evidence score, strongest first. Dial it down to your top 5 — then the agent sell/flow tests run on those five.
You can still mix. Sections are swappable blocks across all 20 — note any element you want carried into the final build.
Evidence score 95.0 Rank 1 of 20
The complete sales job inside the winners' time band: every pitch beat, ~5 minutes, three screenshots.
Best for: Visitors who should be able to decide from the page alone.
New — built for the grounded set
Evidence: Modeled on Better Agency — the only Ring A site that closes on-page (complete arc, ~4.0-min pitch, 8-question FAQ, explicit 3-step start) — with GloveBox's gated reveal (price + live product held for the next step).
Evidence score 95.0 Rank 2 of 20
The demo's centerpiece is an invitation: this welcome screen, carrying your agency's name, logo, and colors.
Best for: Producers who buy when they can picture their own clients on it.
New — built for the grounded set
Evidence: Modeled on Mercury ('Explore demo' — the product view is delegated to an interactive demo) and Ramp (personalization exchange in the hero: give a detail, get the tailored version). Our version: the tailored reveal is the walkthrough on a real client path.
Evidence score 91.0 Rank 3 of 20
The client sheet stays pinned on screen while the three steps scroll past it — the product watches you read.
Best for: A format swing: maximum product presence with only three screenshots.
New — built for the grounded set
Evidence: Inspired by Linear's continuous product presence through the scroll (one immersive UI narrative). The sticky mechanic itself was not verifiable on any studied winner — tagged experimental.
Experimental Format has no direct winner precedent — a deliberate swing.
Evidence score 89.0 Rank 4 of 20
The whole pitch on one short scroll: hero, numbers, steps, screens, form.
Best for: The shareable link version — text it to a producer.
Kept from round 1 (was #18)
Evidence: Pattern evidence: the SMB winners' short reads (Loom ~1.1 min, Mercury ~1.5 min, Gusto ~2.0 min pitch-time estimates) — the only round-1 variant near that cluster with all 8 pitch beats and a below-field screenshot count (4).
Evidence score 87.0 Rank 5 of 20
One demo section, three switchable views — the client's, the morning pipeline, the client sheet.
Best for: Producers who want to inspect, not scroll — one screenshot per product view.
New — built for the grounded set
Evidence: Modeled on EZLynx (verified tabbed product switcher, exactly one screenshot per product) and AgencyZoom (tab-driven page architecture); Stripe's accordion case-switcher is the B2B precedent.
Evidence score 84.0 Rank 6 of 20
The client journey as a guided 4-step walk, with the pain shown as a before/after comparison.
Best for: Producers who think in workflows — show me the path, step by step.
New — built for the grounded set
Evidence: Modeled on GloveBox — verified 5-step step-through ('The path 01 / 05'), a 6-panel carousel, and the ring's strongest pain beat: a side-by-side today-vs-with-product workflow comparison.
Evidence score 84.0 Rank 7 of 20
Three hero-scale screens in one sideways story right under the hero — welcome, pipeline, client sheet.
Best for: Scrollers: the demo as a swipe, not a scroll down.
New — built for the grounded set
Evidence: Modeled on Gusto's verified 3-slide product carousel ('Slide 1 of 3') in its lead feature block; Jobber's hero carousel and Formstack's rotating carousel are the supporting precedents.
Evidence score 82.1 Rank 8 of 20
Zero screenshots: outcomes, numbers, and the founder carry the whole pitch — the product is the walkthrough's reveal.
Best for: Skeptics who discount demo screenshots as staged anyway.
New — built for the grounded set
Evidence: Modeled on Stripe (0 confirmed screenshots; stats and case metrics persuade) and Housecall Pro (0 confirmed screenshots; ratings + growth multiples lead). Product shown is deliberately traded for pull.
Evidence score 81.1 Rank 9 of 20
Maximum air, serif-led, half the sections simply absent.
Best for: Premium feel; confidence through restraint.
Kept from round 1 (was #16)
Evidence: Pattern evidence: Typeform's copy-light page (~340 words est., visual-led) — restraint as the premium signal; the leanest full-arc page in the round-1 field.
Evidence score 78.0 Rank 10 of 20
The client journey as one swipeable strip of phone screens.
Best for: Mobile-first visitors; the intake as a story, not a spec sheet.
Kept from round 1 (was #09)
Evidence: Pattern evidence: GloveBox's step-through pacing and Jobber's sparse mobile screenshots (1 confirmed) — the product as a paced story on the phone.
Evidence score 78.0 Rank 11 of 20
Founder and who-it's-for move up high; speaks to the one-person agency.
Best for: Solo and two-person shops — Mason's beachhead.
Kept from round 1 (was #11)
Evidence: Pattern evidence: AgencyZoom's audience-first architecture — the visitor self-identifies before the feature pitch; who-it's-for sits high.
Evidence score 77.0 Rank 12 of 20
The deepest cut: visuals carry the page, copy is garnish.
Best for: The owner's stated direction — dumb it down, make them look.
Kept from round 1 (was #05)
Evidence: Pattern evidence: the word economy of Typeform (~340 words est.) and Loom (~190 words est.) applied to the current page's own structure and order.
Evidence score 76.0 Rank 13 of 20
The product leads: full-bleed pipeline under the headline, gallery second section.
Best for: Producers who decide by looking, not reading.
Kept from round 1 (was #02)
Evidence: Pattern evidence: product in the first screen — Jotform, Typeform, Gusto, and Linear all put the product itself in the hero zone.
Evidence score 75.1 Rank 14 of 20
The demo gallery is the page — six big captures, almost nothing between them.
Best for: Pure lookers; the screenshots make the argument.
Kept from round 1 (was #13)
Evidence: Pattern evidence: Calendly — the one dosage outlier (~22 animated UI visuals) — kept so the set honestly tests the saturation strategy; every other studied winner runs 0–5 screenshots.
Evidence score 74.0 Rank 15 of 20
The value spine IS the middle of the page; features section deleted.
Best for: Visitors who need the argument in five lines.
Kept from round 1 (was #08)
Evidence: Pattern evidence: Better Agency's benefit-block architecture — structured benefit blocks carry the argument; no separate feature grid.
Evidence score 72.0 Rank 16 of 20
Alternating visual chapters: demo, pain, process, pipeline — momentum over argument.
Best for: Phone scrollers; a page that feels like a product tour.
Kept from round 1 (was #06)
Evidence: Pattern evidence: Typeform's one-big-visual-per-section rhythm sustained across a full scroll.
Evidence score 72.0 Rank 17 of 20
Process first in list form, then the screens scroll sideways like the client journey.
Best for: Visitors who ask 'how does it actually work?' first.
Kept from round 1 (was #14)
Evidence: Pattern evidence: GloveBox's 5-step 'clearer path' — the process told first, then the screens as a sideways journey.
Evidence score 70.0 Rank 18 of 20
The 3-step process is the page's backbone — in the hero and as section two.
Best for: Visitors who want the mechanics before the pitch.
Kept from round 1 (was #03)
Evidence: Pattern evidence: the explicit 3-step how-it-works — Better Agency's 'Getting started' and Gusto's 3-step close both name the steps rather than implying them.
Evidence score 70.0 Rank 19 of 20
The three numbers live inside the hero — proof before paragraphs.
Best for: Numbers-first owners comparing tools.
Kept from round 1 (was #15)
Evidence: Pattern evidence: proof in the first screen — Jobber (ratings under the subhead) and Housecall Pro (stats directly under the hero); this variant folds the numbers into the hero itself.
Evidence score 69.0 Rank 20 of 20
Value math and the pre-sale mechanics move up; proof follows the offer.
Best for: Warm traffic — producers who arrive half-sold.
Kept from round 1 (was #20)
Evidence: Pattern evidence: pull-through — offer terms stated early (Better Agency) with the reveal gated to the next step (GloveBox); the round-1 field's strongest pull score (15/15).